Lessons from Socialtext: Create products that make customers more productive.
Lesson from TrialPay: Find ways for other people to save money.
Lesson from Navigenics: Develop new categories of service or markets based on scientific breakthroughs.
Lesson from TeleNav: Offer convenience at a good value, and consumers will still pay even in lean times.
Article: SiliconValley.com’s O’Brien: Lessons for thriving in the recession
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