IDEO’s featured work page rocks

I love how this page looks.

The design of the page showcases the content, not the design of the page.

Clicking through the rest of IDEO’s website, I find the purpose of the design is to convey the personality of the company.

The homepage itself seems to send out the message “welcome to a day in the life of IDEO”, the purpose wanting to immerse (maybe overwhelm) visitors in the plethora of myriad conversations that take place there.

Pages like these make me wanna go back to web work 🙂

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