I love signs.
I love’em cos’ good signs are hard to design.
They have to work from far (to catch your attention) and near (to communicate information and encourage a certain behaviour).
Look at the signs above from 2 different cab companies. Which one would you call?
For me, I love how the sign on the left uses the same “Taxi” sign found on the top of actual cabs. it catches my attention from afar, and when I’m close enough, I can see the number to call.