Why We Check In: The Reasons People Use Location-Based Social Networks

…why do individuals participate in this in the first place? It’s emotional, and it’s different for different people.

1. Serendipity and Connection: surprise connections with people nearby
2. For the Win: game-like mechanisms that make it fun
3. As a Personal History: places I’ve been

Read more: Why We Check In: The Reasons People Use Location-Based Social Networks

Also: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown

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